Where the hell is Matt??

Este videos es uno de mis preferidos colgados en internet, supongo que muchos conocereis:

es un claro ejemplo de un video que se va pasando de "boca en boca" y puede llegar a hacer a la gente "casi famosa".
La historia del video está contadada en
De todos modos pondre un extracto(¡quien no entienda ingles que me diga y lo traduzco!):
"Matt is a 32-year-old deadbeat from Connecticut who used to think that all he ever wanted to do in life was make and play videogames. Matt achieved this goal pretty early and enjoyed it for a while, but eventually realized there might be other stuff he was missing out on. In February of 2003, he quit his job in Brisbane, Australia and used the money he'd saved to wander around Asia until it ran out. He made this site so he could keep his family and friends updated about where he is.

A few months into his trip, a travel buddy gave Matt an idea. They were standing around taking pictures in Hanoi, and his friend said "Hey, why don't you stand over there and do that dance. I'll record it." He was referring to a particular dance Matt does. It's actually the only dance Matt does. He does it badly. Anyway, this turned out to be a very good idea.

A couple years later, someone found the video online and passed it to someone else, who passed it to someone else, and so on. Now Matt is quasi-famous as "That guy who dances on the internet. No, not that guy. The other one. No, not him either. I'll send you the link. It's funny."

Debido a ese video, una compañía, Stride gum, se puso en contacto con él y quiso financiarle otro viaje. Surgió entonces este segundo video
Así pues, fue un método para la empresa de publicitarse (publicidad viral). Hoy por hoy este último video tiene 28.691.712 reproducciones en youtube, ha sido visto por gente de todas partes del mundo, con lo cual puede suponerse que la estrategia de dar a conocer la empresa ha sido un éxito.